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Ashley Dietz Gray, VP MarketingSep 22, 20252 min read

The Ultimate Guide to Launching Engaging Lifestyle Programs for Your HOA

We recently hosted a webinar focused on lifestyle programs for HOAs, and to make it easier for everyone, we've compiled some highlights from our Q&A and a question group into this concise guide. Whether your community is big or small, this is your resource for sparking new, exciting events.

Finding Your Inspiration

The best programs are often the most creative. Don't be afraid to think outside the box!

Swim

  • Themed Parties: Transport your residents to another world with themed events. Think "Gone with the Wind" for a classic movie night, or a Venetian Masquerade for an elegant evening.
  • Interactive Fun: Get people moving and interacting with games, trivia, and contests. For smaller communities, treasure hunts or water slides are a hit. Larger communities can go big with square dances or health expos.
  • Beyond the Basics: Consider unique events like car or boat shows, museum trips, or even a synchronized swimming show. The key is to dream big and then scale your ideas to fit your community's budget and resources.
  • Cultural Celebrations: Celebrate diversity with a multicultural expo featuring booths from different countries, culminating in a performance showcase of dance and music.

Coral lakes partyCoral Lakes Boynton Beach

Getting Started: Planning Your Program

Starting a new program can feel daunting, but it's all about taking that first step.

  • Set a Calendar: A great way to begin is by picking holidays to celebrate—Valentine's Day, the Fourth of July, Halloween, or New Year's Eve are perfect jumping-off points.
  • Attract a Crowd: If you want more people to show up, remember this golden rule: food is a huge draw. A simple pizza party can be a great way to kick things off and build momentum.
  • Know Your Audience: What does your community enjoy? If they like dancing, bring in a ballroom instructor for a mixer. If they prefer a relaxed atmosphere, a "sip and dip" BYOB event at the pool might be perfect. Tailor your programs to the interests of your residents.

Food

Telaro at Tradition in Port St. Lucie

Budget

Money doesn't have to be a major barrier. Smart planning can help you create amazing events on any budget.

  • Liability and Insurance: Always consult with legal counsel regarding events that involve alcohol. For activities like fitness classes, it's best to work with a specialized company to ensure proper insurance coverage.
  • Low-Cost Ideas: Explore options like inviting food trucks that are willing to come for free, hosting simple pool parties, or seeking sponsorships from local businesses. A physical therapist's office, for example, might be willing to sponsor a breakfast in exchange for a few minutes of advertising.
  • Free Fun: Don't forget that many great activities cost nothing. Organize a group walk at a local park or trail to bring people together without spending a dime.

    Budget idea

Telaro at Tradition in Port St. Lucie

Understanding the HOA's Role

The HOA board is ultimately in charge and holds the final say on all events. To ensure a smooth process and avoid scheduling conflicts, a designated lifestyle director should maintain a calendar and track all planned activities. For any damage that occurs during an event, assess whether it was due to negligence from a resident; if not, your community's insurance should cover it.

Ready to build a stronger, more connected community? Start with a simple idea, plan it out, and watch as your residents come together to celebrate and connect.

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Ashley Dietz Gray, VP Marketing

Ashley Dietz Gray has been handling the marketing at Campbell Property Management since 2013. She is a native Floridian who shines at building relationships and getting things done with a positive attitude. Ashley graduated Summa Cum Laude from Florida Atlantic University with her bachelor’s in communications in 2010. Prior to joining Campbell, Ashley handled the marketing for a large credit union based in South Florida. She has always believed “knowledge is power” and has made it Campbell’s mission to offer free education in the form of in-person events and webinars as well as through their blog, Florida Association News (FAN), to Board Members and Property Managers of condos and HOAs throughout Florida. She has worked hard to spread the word about FAN, which currently has over 35,000 subscribers. Ashley is a dedicated “boymom” to her two young sons, Logan and Fisher. She and her husband, Corey, reside with their boys in Boca Raton.

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